What Top Salespeople Know That You Don’t
You’re a salesperson — whether you like it or not. Every day, you’re telling others about the best TV shows, diets, fitness routines, meditation techniques, and more.
Master this skill, and you’ll gain influence. Ignore it, and you’ll always wonder why someone else got the promotion.
Look at the world’s 100 richest people. What’s the common thread? They’re all selling something. The more you sell, the richer you become.
Elon Musk and Jeff Bezos didn’t get rich by accident. They’re master sellers, and people buy from them in droves, making them wealthier than they ever dreamed.
Here are three tips you need to know if you want to master selling:
1. People secretly love being sold to. But only if your product or service solves a problem or helps them fulfill a dream. Their lives should be better because they bought from you. When done right, selling serves the buyer.
2. People hate being sold to. It’s not a contradiction. People are naturally suspicious of sellers — no one wants to be swindled. A good salesperson disarms that suspicion and puts the buyer at ease.
3. Selling is a skill you can learn. Don’t let anyone tell you they’re just a natural. They’ve read books, taken courses, had mentors, and gained experience. Hard work beats talent every time when it comes to mastering selling.
The issue isn’t selling itself. It’s how the selling is done. Parents persuade reluctant kids to eat vegetables because they know it’s good for them. In the same way, learn to sell to reluctant buyers because it’s good for them.
